Taco Bell. It is hard to even work up the energy to comment on this fat-lubed corporate death purveying denizen of the strip mall. It is such crap. OK. But this new ad campaign: Fourth Meal–The meal between dinner and breakfast–is so heinous and wrong, I just can’t stand it.
I don’t know the exact statistics but isn’t our country fat as hell? I think the percentage of obese Americans approaches about 99.999% in the red states. Trying to manufacture from thin air the idea that force feeding yourself a couple of lard wraps at midnight is OK–that in fact you need four square meals a day, is just the absolute height of irresponsibility.
Now I have no false illusions. Corporations only recognize responsibility to their shareholders and do the right thing or at least the not egregiously wrong thing exclusively for PR or legal reasons. But this is particularly unsubtle, and a public health affront to a country with a childhood obesity crisis.
And of course the children are the real targets. The fourthmeal.com website is all video gamey and adolescent boyish if you press male gender and girlish if you choose that portal. It is that demographic whose long-term habits these wicked chilito slingers would hope to change.
For shame! Shame on Taco Bell. And shame on all of us for allowing our society to be hijacked by immoral corporate fiends who not only would sacrifice the health and welfare of our young people to maximize short-term profit, but don’t even seem to feel the need to be subtle about it.
Fouth meal? How about Dante’s fourth circle of Hell? Feh!